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Privacy Policy

Your privacy is important to us. Learn how Homewise Solutions Inc. protects and manages your personal information.

Last Updated: February 2025

Homewise Solutions Inc. ("Homewise") sets the goal of helping our users (also referred to as "users," "customer," and "you") find the mortgage that best meets their unique needs, as well as home loan and/or other related services and products for their unique needs.

Protection of your privacy is very important to you and it is just as important to us. That is why we have taken many steps and precautions to ensure that any personal information that you provide to Homewise is protected by our business procedures, technology safeguards, and other security measures to ensure that your information is kept safe, confidential, and is only used for the purposes that are outlined in this Privacy Policy.

This Privacy Policy is intended to establish transparent practices and responsibilities for the management of personal information as well as to satisfy the various requirements of rules established by PIPEDA (Personal Information Protection and Electronic Documents Act).

Disclaimer

Michelle Young is a licensed Mortgage Agent (Level 1) operating under Homewise Solutions Inc. in Ontario, Canada. All rates and features shown are based on the presumption of approved credit.

Agent License

FSRA #M19002504

Brokerage License

FSRA #12984

Limiting Access to Personal Information

When a user submits a mortgage application to Homewise, the user will be required to provide us with personal information. When this information is submitted, it is the user's responsibility to provide information that is fully accurate. If the information provided is not accurate, the user risks that the mortgage will not be approved or submitted, as well as the user's credit history.

When we refer to personal information, that means "any information about an identifiable individual." This includes your contact information, name, identity, credit, banking information, billing records, as well as other key information and documents associated with a mortgage file. This may also include more technical data pulled through your interaction with our website.

Data Collection & Analytics

Most of the information that we collect will come directly from you and with your consent. When collecting this information, we usually collect your name, address, phone number, email address, employment information, date of birth, annual income, personal net worth, liabilities, assets, credit history, banking information, co-signer or co-applicant information, as well as any account and payment information.

We will also collect other information such as your Social Insurance Number, identification (driver's license or passport number), when it is required and/or authorized by law. An example of this would be to fulfill regulatory and other governmental obligations.

Information about you may also be obtained from third parties, but this will only come with your consent. An example of this would be pulling your credit history to ensure your creditworthiness through an independent credit reporting agency or another source.

How We Use Your Information

Homewise collects personal information about our users and other individuals for the following purposes:

  • Quality assurance, internal training, and meeting legal requirements for the services Homewise provides.
  • Authenticating or confirming a user's identity and credit to determine eligibility for products and services.
  • Processing applications or requests for Homewise's products, services, and offerings.
  • Managing business relationships and monitoring all business interactions with our users.
  • Generating, developing, and administrating all customer mortgage financing, profiles, or accounts.
  • Improving the products and services provided by Homewise by assessing the wants and interests of our users.

Homewise will not collect or use personal information for any other purpose, unless required or authorized by law, without obtaining further consent.

Consent

Homewise collects consent from users through the online application as well as consent forms, where applicable. Consent may also be obtained through written documentation or electronic communication (such as email, messenger, or text).

When a user requests Homewise products and services or submits their information, they are providing consent to the use, collection, and disclosure of their personal information as laid out in all contractual documents and this privacy policy.

There are exceptional circumstances where personal information might be collected, disclosed, or used without consent, including:

  • Detection and prevention of fraud, illegal activities, or breach of an agreement.
  • Collection of debts.
  • Compliance with a warrant, subpoena, court order, or as required by any regulatory bodies or applicable laws.

Sharing of Personal Information

The information that you provide may be made available by Homewise to authorized agents, partners, or service providers to fulfill the purposes for which it is collected. We may share your personal information when:

  • Financial Institutions & Credit: Information shared with banks, lenders, and credit unions in connection with the management and administration of products and services you requested.
  • Service Providers & Authorized Agents: We work with real estate appraisers, insurance agents, and other affiliated companies. These parties are prohibited from using your information for purposes other than providing the services they have been engaged to provide.
  • Business Transactions: Disclosure in connection with a sale or transfer of business assets. Your personal information will remain protected under applicable privacy laws.
  • Analytics & Marketing: We may share data with third parties for analytics, research, and marketing purposes, including creating custom audiences for personalized advertising on social media platforms.

Security of Personal Information

Your security is very important to us. We have implemented a series of online and offline security measures to ensure that your information is secure. These measures include administrative, technical, and physical controls designed to protect and safeguard your personal information.

We implement bank-level security as well as secure socket layer (SSL) technology to keep your information safe. However, no transmission over the internet or method of electronic storage is 100% secure.

Information Storage Outside of Canada

In some cases, personal information that we manage may be transferred, processed, and stored outside of Canada for specific purposes. This means it may be available to government authorities under lawful orders and laws applicable in the respective country.

Retention & Removal of Information

Personal information collected will be retained only as long as necessary for the purposes for which it was collected, for which consent was received, or to satisfy legal requirements.

At any time, you can request that we remove all of your personal information that you have submitted to Homewise. Please contact us using the information below with detailed instructions. Note that the removal applies to Homewise systems only and does not apply to the files of financial institutions or partners that received your information during the application process.

Cookies & Similar Technologies

Homewise and third-party partners use cookies and other similar technologies, such as pixels. These cookies are used for:

  • Targeted advertising on and off the Homewise site.
  • Delivering content tailored to your interests.
  • Estimating audience size through demographic information.
  • Monitoring and analyzing the performance and effectiveness of our site.

Cookie Opt-Outs: If you do not wish to be tracked via cookies, you may disable the usage of cookies through your browser settings.

Email Opt-Outs: Our site provides users the opportunity to opt-out of receiving email or other forms of communications. You can unsubscribe at any time through the link provided in our email communications.

Quality & Access Rights

Homewise sets the goal of ensuring that all personal information is complete, accurate, and up to date. We provide our customers with access to their personal information, and customers can update or change this information if anything is inaccurate.

Homewise may refuse access to personal information in certain cases, including when information is protected by legal privilege, collected for the purposes of detecting fraud, generated in a formal dispute resolution process, or would reveal personal information about another individual.

Contact Us About Your Privacy

If you have questions, concerns, or complaints regarding this Privacy Policy, or if you would like to discuss the personal information Homewise has about you, or withdraw consent, please contact us:

Office

2828 Bathurst St, Suite 200
Toronto, ON M6B 3A7

Michelle Young, Mortgage Agent Level 1License #M19002504Brokerage FSRA #12984

Changes to This Privacy Policy

To keep up with current rules and regulations, standards, customer concerns, new technologies, and any other factors, Homewise will review and update its policies and procedures. Any changes to the Privacy Policy will be posted to our website. If any changes are material, a more prominent notice will be sent.